To continue to compete against Tencent and Sony, Microsoft is open to other purchases.
Xbox CEO Phil Spencer recently discussed Microsoft’s willingness to make other gaming industry acquisitions in an interview with Squawk Asia, a market-focused segment of CNBC International. Although the renowned publisher is still working to complete its infamous $75 billion takeover of Activision Blizzard, he stressed that it is crucial to keep making such audacious steps to survive in the cutthroat industry of video game publishing.
Microsoft intends to keep Xbox at the forefront of innovation and competition
Recently, Spencer traveled to Japan to attend the Tokyo Games festival and speak with the country’s top programmers. He stated that Microsoft wants to work more closely with creative production companies, whether they are already partners or independent producers. In addition, Spencer reaffirmed Microsoft’s commitment to seeking out acquisition possibilities whenever they present themselves, keeping in mind that Xbox continues to be at the forefront of innovation and rivalry.
— Squawk Asia (@asiasquawkbox) September 16, 2022
“This is such a competitive market, I don’t think we get to press pause on anything. Tencent is the largest gaming company on the planet today, and they continue to heavily invest in gaming content and game creators.”
Spencer continued, “Sony is a larger business than we are in gaming today, and they continue to invest. It’s a highly, highly competitive market.” The executive concluded, “We strive to be a major player. We want to deliver great content for our players, and we’re going to remain active, whether through internal investment or building new partnerships”.
The company is making efforts to grab the Japanese RPG market and is satisfied with the partnership with Discord
Publishers continue to benefit financially from the lucrative RPG game sector in Japan. Spencer noted that because Sony and Nintendo continue to hold the majority of the market share, Microsoft is making an extra effort to establish relationships with Japanese creators by describing Xbox’s next-generation gaming vision and the type of environment they hope to create for both players and creators. He hopes that showing the acclaimed Japanese developers Microsoft’s perspective would encourage them to collaborate on their forthcoming creative endeavors.
Additionally, Spencer made it clear in the interview that the company has no interest in acquiring Discord. He said he was happy with the way the two companies had been collaborating thus far. Recently, Xbox and Discord collaborated to combine their voice chat services, which was well praised. As a result, Xbox continues to outperform its main rivals on consoles in terms of player engagement.