For EA SPORTS FC, Electronic Arts and LaLiga have entered a multi-year agreement.
The name rights to all LaLiga competitions will be included in EA SPORTS FC, the next soccer game from Electronic Arts that will debut in the 2023–24 season of the sport. This resulted from both sides’ multi-year collaboration.
All LaLiga logos, visuals, typefaces, and other visual components will be included in EA SPORTS FC in addition to the naming rights. This collaboration includes LaLiga’s first and second divisions, LaLiga Promises, the league’s youth competition, and eLaLiga, LaLiga’s esports league.
⚽🤝🎮 @EASPORTS FC será el patrocinador principal de todas las competiciones de LaLiga a partir de la temporada 23/24.
— LaLiga (@LaLiga) August 2, 2022
According to a press release from EA SPORTS FC’s VP of brand David Jackson, “EA SPORTS FC is committed to offering the most genuine and immersive experiences in worldwide football.” “That objective is further advanced by our creative new cooperation with LaLiga, which also reaffirms both companies’ leadership positions in football culture. The chance to provide fantastic experiences for fans through in-game innovation, interactive entertainment, and grassroots activities is as exciting as the partnership’s apparent reach and scope.
EA and LaLiga have been collaborators for many years thanks to their work on FIFA, the top soccer video game franchise. However, EA has ended its collaboration with FIFA, the worldwide soccer body, and will launch EA SPORTS FC after FIFA 23.
In the upcoming months, EA will provide additional information about this collaboration as well as facts about the summer 2023 release of EA SPORTS FC.